As a Communication Specialist she excels at Instructional Design and Delivery. She has inspired leadership and teams towards personal and professional growth. With a engaging methodology, Urooj simplifies learning and ensures everyone learns from her sessions. Urooj has a string of global and local accreditations after her MBA, the most recent from Harvard Business School online and CPPD, UK in business and counselling respectively.

Worked on all stages of the training cycle, Urooj brings understanding and depth into her work. She has been on advisory and founding boards of School of Leadership, Amwaj, and Torque. She has worked with various development sector leaders such as UNDP, USAID, UN-women, UNHR and British Council. Urooj is the recipient of Youth Icon award for her work with Diversity & Inclusion, enabling differently-abled people in a series of business.

Urooj shares her time with organizations in Canada and Pakistan, helping deliver strategic mandates through coaching, training & workshop facilitation, program design and content writing. Her cultural dexterity and practice as a Humanistic Integrative Counsellor help her create meaningful content and connections with integrity and congruence.

A generous and sensitive person, Urooj commits a sizeable time in giving back through free online content, training Counsellors for a non-profit women’s helpline, and mentoring young professionals. She leverages her global network to create meaningful connections.

Her expertise includes:

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